This month, as we are following one of the world’s most widely-viewed sporting events, the FIFA World Cup presents a unique opportunity for companies to showcase their products and services to a global audience. Over the years, many companies have taken advantage of this international stage and have run successful marketing campaigns during the World Cup. Here are a few of our favorite ones from past FIFA World Cups:
- In 2010, Adidas launched a campaign called “All In or Nothing” that was designed to promote the company’s new line of football jerseys and boots. The campaign featured a number of high-profile players, including Lionel Messi, Kaká, and Xavi, and included a series of advertisements that highlighted the players’ determination, skill, and passion for the game.
- In 2014, Nike launched a successful campaign called “Risk Everything” that featured a number of star players, including Cristiano Ronaldo, Neymar Jr., and Wayne Rooney. The campaign was designed to showcase the company’s new line of football boots and included a series of highly-stylized advertisements that portrayed the players as fearless, dynamic, and unstoppable.
- During the 2018 World Cup, Coca-Cola ran a campaign called “Where Everyone Plays” that aimed to promote inclusiveness and diversity. The campaign included a series of advertisements that featured people from different backgrounds and cultures coming together to celebrate their love of football. The ads were well-received and helped position Coca-Cola as a brand that celebrates the unifying power of sport.
These are just a few examples of successful marketing campaigns that have been run during the previous FIFA World Cup tournaments. Companies have a unique opportunity to connect with a global audience during the World Cup, and many have embraced this opportunity to create memorable, impactful marketing campaigns for a diverse target audience.
Don’t miss an opportunity to make your communication global. At MIKADO, our team has decades of experience in strategizing and executing global campaigns. We can help you understand how to market to multicultural groups and ensure your communication to be inclusive.