Marketing in the multicultural gig economy: how to connect with freelancers and micro-entrepreneurs from diverse backgrounds

Working as a freelancer or auto-entrepreneur has grown significantly in recent years. Thanks to simplified...

Marketing to a Multicultural Diaspora: How to Reach Immigrants and their Descendants in the Host Country

For several years now, we have been witnessing the emergence of a new global economic...

Marketing to a multicultural Millennial generation: how to attract a new generation of diverse consumers

Before any marketing campaign, it is necessary to know your target customer. Millenials are people...

Marketing Across Language Barriers: How to Create Effective Cross-Cultural Campaigns

Using the native language in a communication campaign demonstrates a company's genuine interest in its...

Understanding cultural differences and leveraging local influencers

It's easy to imagine that with the advent of digitalization and the Internet, borders no...

Marketing to Multi-Generational Households: Strategies for reaching multiple generations under one roof

Today, targeting and communicating to a single generation is less and less cost-effective. The world's...