About Us

Toronto, Canada

Culture.
Experts.

MIKADO International is a culture first advertising agency that strives to create a world more connected. We recognize the intricacies of identity in an increasingly more international community. Through opportunity analysis, research, and market planning, we help brands effectively cater to underserved and fragmented cultural and/or religious communities with unparalleled expertise. In other words, we interpret brands while bridging cultures.

Excellence In
Strategy

Excellence In
Creative

Excellence In
Execution

FAST 100 ASIAN AMERICAN
BUSINESSES 2018

Leadership Team

Sandrine Vohra

Chief Executive Officer

Born to an Indian immigrant family in France, Sandrine graduated with a degree in International Management from the ESSEC business School in Paris and earned her MBA from the University of Colorado, Denver in 2007. She has had the distinct honor of working in leadership roles in global organizations in various countries including France, Germany, India, and the U.S. She is fluent in four languages - French, German, Hindi and English - and is currently learning Spanish and Sanskrit.

When Sandrine is not strategizing on the next big national multicultural marketing campaign for global brands like Unilever, Lipton, Knorr, Xfinity/Comcast or creating an inclusive, responsible and supportive work environment for her peers (a diverse group including working mothers) to excel in, she is busy being a mother to two beautiful girls. Sandrine is also an active contributor to wine and culture blogs, enjoys sampling cuisines from the vast assortment of restaurants Denver has to offer, and exploring the history behind the various wine regions of the world.

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VIKAS ARORA

CHIEF Growth OFFICER

A true global citizen, Vikas was born in the U.S., grew up in India, spending the bulk of his youth in the country, and then moved to the United Kingdom for graduate school, earning a master’s in international marketing. Vikas started his career at DISH International, the leading multicultural television provider in the U.S. During his time at DISH, Vikas successfully led key international marketing campaigns; worked on innovations like International VOD offering and new product launches (DISHWorld, the first-generation Sling TV); and negotiated and acquired global/international content rights for sports (cricket, soccer) and entertainment (launching over 50 international channels).

When not at work you can find Vikas on a plane flying to a new country, in a car driving to a new city or state, reading a book on cultures and philosophy, or, most recently, on his yoga mat. (He is so taken by yoga that Vikas completed his 200-hour YTT certification in 2017.)

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BROOKE HINKLE

CHIEF CREATIVE OFFICER

A Colorado native and a third generation Japanese American, Brooke’s work is a reflection of Japanese intricacy, her personal glamour and style, and Colorado inspiration. Conceptualizing nationwide consumer-centric campaigns across numerous languages, religious behaviors, and media types, she effortlessly works towards adapting mainstream brand stories within the construct of cultural nuances and to honor brand standards. Prior to joining MIKADO, Brooke spent eight years with MoneyGram International, a leading money remittance company, spearheading the organization's multicultural design efforts, and also did work for DISH International (the leading multicultural pay-TV provider in the U.S.), Walmart, MasterCard, General Mills and others. Brooke holds a Bachelor of Fine Arts, Graphic Design from Colorado Mesa University.

When not at work, Brooke is a proud mother of two adorable daughters and three dogs, two cats, nine chickens, and a dozen fish (currently) and is passionate about working in her backyard, taking care of her flowers and the world. She is often referred to as the Chief Compassion Officer for MIKADO.

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Sandrine Vohra

Chief Executive Officer

Born to an Indian immigrant family in France, Sandrine graduated with a degree in International Management from the ESSEC business School in Paris and earned her MBA from the University of Colorado, Denver in 2007. She has had the distinct honor of working in...

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VIKAS ARORA

CHIEF Growth OFFICER

A true global citizen, Vikas was born in the U.S., grew up in India, spending the bulk of his youth in the country, and then moved to the United Kingdom for graduate school, earning a master’s in international marketing. Vikas started his career at DISH International, the...

READ MORE >

BROOKE HINKLE

CHIEF CREATIVE OFFICER

A Colorado native and a third generation Japanese American, Brooke’s work is a reflection of Japanese intricacy, her personal glamour and style, and Colorado inspiration. Conceptualizing nationwide consumer-centric campaigns across numerous languages, religious...

READ MORE >

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