CASE STUDIES

Our extensive research and insights have helped brands understand ethnic communities and market to them successfully. And our relationship-driven approach to in-community brand engagement activities have helped foster loyalty and propel brand growth.

Excellence in Strategy

Case Study
Xfinity INternational
Adding Delight to Discovery

Content Curation and Personalization: XFINITY Asian American Heritage Month 2017

Results
X1 International

Special Collections Curated

ASIAN AMERICAN & PACIFIC ISLANDER HERITAGE MONTH

Increase in Viewership Over 2016

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Excellence in Creative

Case Study
Brooke Bond Red Label Tea
Diwali Festival at Times Square

Made Asian Indians in the U.S. feel at home through a multi-phase campaign that engaged the community during the most celebrated time of Diwali.

Results
NASDAQ DIWALI TAKEOVER

Overall impressions at the Diwali Event

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Excellence in Execution

Case Study
Lifebuoy
The U.S. Market Launch of Lifebuoy

Lifebuoy is an anti-bacterial soap from South East Asia available in ‘dollar stores’ nationwide and needed to reach the right US audience on a tight budget.

Results
TV & Radio

Impressions on specialty TV and in-language radio stations

Cost savings

Impressions on specialty TV and in-language radio stations

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TO CREATE GENUINE BRAND EXPERIENCES

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