As South Asian culture continues to grow in the U.S., many consumer industries are flourishing in the community’s desire for more authentic Indian lifestyle products and events.
Embracing and celebrating the South Asian culture and the element of diversity it brings to the U.S. is one of Brooke Bond and Unilever’s biggest objectives as a brand.
One key element of the Unilever brand is its foundation on tea being a large part of the social framework for many Asian Indians, Brooke Bond reconnects consumers to their roots in U.S. by providing a familiar feeling in the form of a warm cup of tea.
Times Square is amongst the most recognizable icons of American Life. Painting it, for the first time ever, in Diwali imagery and splashing photos of Indian families across the screens made it a proud day for Asian Indians. It embedded a wholly Indian celebration into an unmistakably American setting, symbolizing the “togetherness” of worlds and creating word-of-mouth advertising for Red Label.