Case Study

Lifebuoy

Excellence in Execution

Amongst the Top 50 Global Brands

U.S. Market Launch of Lifebuoy Soap

Objective: One of South East Asian most popular anti-bacterial soaps was looking at the best way to gain early adoption in a new and extremely competitive U.S. Bar Soap market, launching in Dollar Stores nationwide.

The Results

Tv & Radio

Impressions on specialty TV and in-language radio stations

Cost Savings

Impressions on specialty TV and in-language radio stations

The Details

Key Insight

56% of the Hispanic population shopped in Dollar Stores once per month or more (Mintel)

Population segments like the Hispanic Americans who shop at the ‘dollar store’ most frequently and the audience most familiar with the brand – Asian Indians were reached with target radio and tv ads, in language and in key markets.

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