Understanding cultural differences and leveraging local influencers

It's easy to imagine that with the advent of digitalization and the Internet, borders no...

Marketing to Multi-Generational Households: Strategies for reaching multiple generations under one roof

Today, targeting and communicating to a single generation is less and less cost-effective. The world's...

Integrating a multicultural message within your communications

The integration of multicultural marketing in a global marketing strategy is essential today. Communication campaigns...

Challenge and opportunities of marketing to ethnic communities

Most mainstream agencies do not like to tackle ethnic communications. These types of campaigns can...

The power of personal storytelling in multicultural marketing: how to connect with diverse audiences

Personal storytelling has proven to be a valuable tool in multicultural marketing, as it allows...

The World Cup: a real demonstration of global communication

This month, as we are following one of the world's most widely-viewed sporting events, the...

The true diversity of the holiday season

In recent years, more and more brands have begun to use more generic and inclusive...

What is multicultural marketing and what does it mean for brands?

Marketing is an essential part of running a successful brand. It helps drive revenue, build...

How does multicultural advertising cater to a new diverse consumer?

For many years, multicultural advertising has been utilized by businesses in an attempt to connect...

How CMOs can win with diversity

In recent years, multicultural marketing has become an increasingly important area of investment for advertisers...