What’s in a name?
What’s in a name? Why we chose MIKADO and what it means The power of...
The African American Consumer Market: Key Trends and Insights for Effective Marketing Campaigns
Regularly overlooked by companies and not widely targeted in marketing campaigns, African-American consumers were not...
The Diverse Demographics of the Greater Toronto Area: Key Insights for Multicultural Marketing.
The Greater Toronto Area (GTA) is one of the most diverse metropolitan regions in the...
Marketing in the multicultural gig economy: how to connect with freelancers and micro-entrepreneurs from diverse backgrounds
Working as a freelancer or auto-entrepreneur has grown significantly in recent years. Thanks to simplified...
Marketing to a Multicultural Diaspora: How to Reach Immigrants and their Descendants in the Host Country
For several years now, we have been witnessing the emergence of a new global economic...
Marketing to a multicultural Millennial generation: how to attract a new generation of diverse consumers
Before any marketing campaign, it is necessary to know your target customer. Millenials are people...
Marketing Across Language Barriers: How to Create Effective Cross-Cultural Campaigns
Using the native language in a communication campaign demonstrates a company's genuine interest in its...
