Marketing to a Multicultural Diaspora: How to Reach Immigrants and their Descendants in the Host Country

For several years now, we have been witnessing the emergence of a new global economic...

Marketing to a multicultural Millennial generation: how to attract a new generation of diverse consumers

Before any marketing campaign, it is necessary to know your target customer. Millenials are people...

Marketing Across Language Barriers: How to Create Effective Cross-Cultural Campaigns

Using the native language in a communication campaign demonstrates a company's genuine interest in its...