The African American Consumer Market: Key Trends and Insights for Effective Marketing Campaigns

Regularly overlooked by companies and not widely targeted in marketing campaigns, African-American consumers were not...

The Diverse Demographics of the Greater Toronto Area: Key Insights for Multicultural Marketing.

The Greater Toronto Area (GTA) is one of the most diverse metropolitan regions in the...

Marketing in the multicultural gig economy: how to connect with freelancers and micro-entrepreneurs from diverse backgrounds

Working as a freelancer or auto-entrepreneur has grown significantly in recent years. Thanks to simplified...

Marketing to a Multicultural Diaspora: How to Reach Immigrants and their Descendants in the Host Country

For several years now, we have been witnessing the emergence of a new global economic...

Marketing to a multicultural Millennial generation: how to attract a new generation of diverse consumers

Before any marketing campaign, it is necessary to know your target customer. Millenials are people...

Marketing Across Language Barriers: How to Create Effective Cross-Cultural Campaigns

Using the native language in a communication campaign demonstrates a company's genuine interest in its...

Understanding cultural differences and leveraging local influencers

It's easy to imagine that with the advent of digitalization and the Internet, borders no...

Marketing to Multi-Generational Households: Strategies for reaching multiple generations under one roof

Today, targeting and communicating to a single generation is less and less cost-effective. The world's...

Integrating a multicultural message within your communications

The integration of multicultural marketing in a global marketing strategy is essential today. Communication campaigns...

Challenge and opportunities of marketing to ethnic communities

Most mainstream agencies do not like to tackle ethnic communications. These types of campaigns can...