Regularly overlooked by companies and not widely targeted in marketing campaigns, African-American consumers were not...
The Greater Toronto Area (GTA) is one of the most diverse metropolitan regions in the...
Working as a freelancer or auto-entrepreneur has grown significantly in recent years. Thanks to simplified...
For several years now, we have been witnessing the emergence of a new global economic...
Before any marketing campaign, it is necessary to know your target customer. Millenials are people...
Using the native language in a communication campaign demonstrates a company's genuine interest in its...
It's easy to imagine that with the advent of digitalization and the Internet, borders no...
Today, targeting and communicating to a single generation is less and less cost-effective. The world's...
The integration of multicultural marketing in a global marketing strategy is essential today. Communication campaigns...
Most mainstream agencies do not like to tackle ethnic communications. These types of campaigns can...
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