Marketing to a Multicultural Diaspora: How to Reach Immigrants and their Descendants in the Host Country

For several years now, we have been witnessing the emergence of a new global economic...

Marketing to a multicultural Millennial generation: how to attract a new generation of diverse consumers

Before any marketing campaign, it is necessary to know your target customer. Millenials are people...

Marketing Across Language Barriers: How to Create Effective Cross-Cultural Campaigns

Using the native language in a communication campaign demonstrates a company's genuine interest in its...

Understanding cultural differences and leveraging local influencers

It's easy to imagine that with the advent of digitalization and the Internet, borders no...

Marketing to Multi-Generational Households: Strategies for reaching multiple generations under one roof

Today, targeting and communicating to a single generation is less and less cost-effective. The world's...

Integrating a multicultural message within your communications

The integration of multicultural marketing in a global marketing strategy is essential today. Communication campaigns...

Challenge and opportunities of marketing to ethnic communities

Most mainstream agencies do not like to tackle ethnic communications. These types of campaigns can...

The power of personal storytelling in multicultural marketing: how to connect with diverse audiences

Personal storytelling has proven to be a valuable tool in multicultural marketing, as it allows...

The World Cup: a real demonstration of global communication

This month, as we are following one of the world's most widely-viewed sporting events, the...

The true diversity of the holiday season

In recent years, more and more brands have begun to use more generic and inclusive...