Understanding cultural differences and leveraging local influencers

It's easy to imagine that with the advent of digitalization and the Internet, borders no...

Marketing to Multi-Generational Households: Strategies for reaching multiple generations under one roof

Today, targeting and communicating to a single generation is less and less cost-effective. The world's...

Integrating a multicultural message within your communications

The integration of multicultural marketing in a global marketing strategy is essential today. Communication campaigns...

Challenge and opportunities of marketing to ethnic communities

Most mainstream agencies do not like to tackle ethnic communications. These types of campaigns can...