TOPLINE RESULTS
65K+
Direct Contact
50K+
ENGAGEMENT
150+
leads
CLIENT
Thema TV
YEAR
2022
Location
France
SERVICES
Strategy Development
Creative & Production
Media Planning & Buying
– Experiential: Events
– New Media: Digital, Social
CHALLENGE
Create an engaging activation during Ramadan and position the Maghreb Bouquet of TV channels as being part of the French Maghbrebin community.
INSIGHT
Ramadan is the most important and highest consumption time of the year for the Muslim community; it is the time to give back. Consumers expect brands to reach out to them during this time.
OUR APPROACH
To increase brand love for the Maghreb Bouquet, we leveraged the key month of Ramadan and a partnership with Islamic Relief France to maximize the attention of the target audience. Street marketing teams were also deployed to the top cities of interest throughout France to engage with the community and an interactive quiz further educated the audience on the vast spectrum of content they could enjoy throughout the year. Influencers were introduced in the later stages of the campaign to provide targeted endorsements for the platform.
The campaign surpassed benchmarks on all fronts resulting in over 65,000 direct contacts & discussions with the target audience and over 50,000 engagements through influencer posts.
