Multicultural Priorities of Gen Z and Millennials
Gen Z and Millennials, the future’s primary consumers, are already reshaping the brand landscape. For them, diversity isn’t just a buzzword—it’s an expectation.
Key Data Points:
- 70% of Gen Z and Millennials are more likely to support a brand that is committed to diversity and inclusion.
- Brands that actively and authentically engage in multicultural advertising experience a 60% higher retention rate among these consumers.
- Gen Z and Millennials are more likely to spend money with brands that align with their values, including diversity and inclusion.
Multicultural Priorities:
Gen Z and Millennials value authenticity, inclusion, and social justice. They are looking for brands that are committed to making the world a better place and that are inclusive of all people. They also want to support brands that are authentic and genuine in their messaging.
Brand Messaging:
Brands that want to connect with Gen Z and Millennials need to focus on authenticity and inclusion in their marketing messages. They should also highlight their commitment to diversity and social justice. Brands can do this by:
- Featuring diverse models and influencers in their advertising.
- Running campaigns that promote diversity and inclusion.
- Partnering with multicultural agencies and organizations.
- Supporting social justice causes.
By understanding and embracing the multicultural priorities of Gen Z and Millennials, brands can build stronger relationships with these consumers and position themselves for success in the future. MIKADO’s insights help brands tailor their strategies to this evolving market dynamic.
